Amazon's new campaign brings breakfast to Goodyear school
As a part of Amazon’s Rise & Smile campaign to help bring healthy breakfast to students across the U.S., local leadership and associates from Goodyear hosted a “Breakfast Bananza” celebration event at Eliseo C. Felix School.
Most breakfast programs serve breakfast before school, which excludes large numbers of eligible students who are not able to arrive early and those who are sensitive to the stigma associated with eating school breakfast. Eliseo C. Felix School is one of 100 schools to receive a grant from Amazon to help incorporate breakfast into the school day allowing all students at the school to get and eat a healthy meal in the classroom.
Eliseo C. Felix has 510 students, 95% from low-income families, all of whom are receiving free breakfast at school. The grant funds were used to purchase a refrigeration unit to house additional food products and allow for a more varied selection of breakfast menu offerings, and new hot and cold food transport bags were purchased for each classroom. Additionally, 25 hand carts were purchased to allow students to transport breakfast bags from the classrooms back to the cafeteria.
Drawing inspiration from Amazon’s iconic banana stand, local Amazonians will celebrate the school’s new breakfast program by acting as ‘banistas’ for a day to highlight bananas as a part of a healthy school breakfast and engaging students in fun activities that emphasize the importance of eating a nutritious breakfast. PHX7 GM John Giusti served as Amazon’s spokesperson.
The Rise & Smile campaign is a part of Amazon’s commitment to fight against childhood hunger. Through a partnership with Share Our Strength’s No Kid Hungry campaign, Amazon will provide 100 schools with grants to support access to healthy breakfasts, which is expected to result in over 3.1 million breakfasts in the classroom for more than 29,000 students across the country.